AUDI
DECEMBER 2014

AUDI AUTONOMI



Audi Autonomi was a 3-day experience curated for a group of global influencers across the fields of music, entertainment, design, art and architecture to celebrate the unveil of the world’s first high performance driverless car.



Featuring brand and hospitality episodes across South Andalusia choreographed by Kennedy, the activation culminated with the individual test drive of the autonomous car on the private race track of Ascari, filmed through a specially designed media capturing system and amplified in real time through social media channels.