BALLY
JULY 2017

BALLY X SWIZZ BEATZ LAUNCH - NEW YORK



To celebrate the launch of the capsule collaborations curated by Swizz Beatz for Bally, Kennedy took over Ian Schrager’s newly open PUBLIC hotel in New York’s Lower East Side for an authentic hip-hop party for 500 guests.


The night included performances by Doug E Fresh, Slick Rick, Kid Capri as well as surprise appearances on stage by A$AP Rocky and A$AP Ferg.


The drop of the first capsule – which used artworks by Spanish artist Ricardo Cavolo – hit the stores three months later.