BALLY
OCTOBER 2018
BALLY X SWIZZ X SHOK-1 LAUNCH - TOKYO
For the global launch of the second capsule collection curated by Swizz Beatz – designed by street artist Shok-1 – Kennedy designed a choreographed activation in four distinct episodes, based in Tokyo.
A select group of international editors, global and Japanese influencers was taken on a two-day experience in the Japanese capital to discover the capsule and its key protagonists.
Day-1 started with the unveil of a 14m high street mural in the heart of Shibuya, featuring a special artwork by Shok-1, enabled by Bally.
A private dinner at a secret Shibuya location followed, with a curated food & beverage offering that included Kyubey Ginza and Narukiyo Izakaya.
Day-2 marked the opening of a Shok-1 exhibition at the Bally Ginza flagship, which lasted for four weeks. This was followed by the culminating point of the experience – a rare live performance by hip-hop icon Nas for an intimate crowd of 250 guests at underground club Vent.
Kennedy developed a 3-week social media strategy to amplify the launch and created original content that included a teasing period, animations, product GIFs, films, photos and interviews.
︎︎︎ Creative direction
︎︎︎ Experience format
︎︎︎ Venue search
︎︎︎ Collaboration management
︎︎︎ Design
︎︎︎ Production
︎︎︎ Experience format
︎︎︎ Venue search
︎︎︎ Collaboration management
︎︎︎ Design
︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B Consultancy
︎︎︎ Guest list consultancy
︎︎︎ Digital strategy
︎︎︎ Content production
︎︎︎ Budget management
︎︎︎ F&B Consultancy
︎︎︎ Guest list consultancy
︎︎︎ Digital strategy
︎︎︎ Content production
︎︎︎ Budget management
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD