BURBERRY
FEBRUARY 2022

BURBERRY RODEO DRIVE SS22 - LOS ANGELES



A celebration of the freedom of imagination, our transformational takeover of the Burberry Rodeo Drive store creates a journey through spaces that are unique and unexpected in their sound, texture, and experience.



Based on RIccardo Tisci’s presentation 'Animal Instinct', inspired by the idea of shifting between infinite possibilities of fantasies and realities- the exterior facade of the building is enveloped by a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white - a reference to the vivid curved prints that feature in the womenswear and menswear collections.


The story continues inside, from sculptural topography to stacks of mirrored speakers climbing through the interior staircase. In the penthouse, there is an intimate viewing room where the presentation film plays on a floor-to-ceiling screen with surround sound audio pivoting between music, wind, and nature - illustrating Riccardo's vision for the collection.



︎︎︎ Project Management
︎︎︎ Design

︎︎︎ Production

︎︎︎ Creative Consultancy
︎︎︎ Budget management