BURBERRY
JULY 2021
BURBERRY TB MONOGRAM LAUNCH
AT THE GOODTIME HOTEL - MIAMI
AT THE GOODTIME HOTEL - MIAMI
![](https://freight.cargo.site/t/original/i/578a3cfb79170fb51495f2b121c14d8b8b30f2ba56e5de93ee4fc6eba45a47d5/Burberry-TB-Summer-Monogram-takes-over--The-Pool-at-Strawberry-Moon--at-the-goodtime-hotel-in-Miami-Beach_009.jpg)
For the launch of the latest TB Monogram and as part of a global campaign, Burberry took over the roof top of the Good Time Hotel and turned it into a maximalist TB poolside lounge.
![](https://freight.cargo.site/t/original/i/acdc7a06f5ce054bf34eaadfbf82855d3b9035a67602e6da23468323f98ef0cf/Burberry-TB-Summer-Monogram-takes-over--The-Pool-at-Strawberry-Moon--at-the-goodtime-hotel-in-Miami-Beach_007.jpg)
The Good Time Hotel is the latest hospitality venture by Pharrell Williams and Dave Grutman, an exciting and dynamic space in Miami South Beach, built to host and cultivate a likeminded community of curious and culturally spirited people.
![](https://freight.cargo.site/t/original/i/89a0dbb60172123fd005d26e8093f76fef97a47157371b7e45b1effa09b2d29c/Burberry-TB-Summer-Monogram-takes-over--The-Pool-at-Strawberry-Moon--at-the-goodtime-hotel-in-Miami-Beach_010.jpg)
The Burberry takeover was planned just in time for Rolling Loud festival Miami, which saw an influx of next-gen music enthusiasts for a long weekend of activations.
![]()
![](https://freight.cargo.site/t/original/i/abc63b8a5ec70a41703e4f7b441290ebd311a789c7b0145389f3d2322440ebb2/Burberry-TB-Summer-Monogram-takes-over--The-Pool-at-Strawberry-Moon--at-the-goodtime-hotel-in-Miami-Beach_001.jpg)
The project was managed and produced by Kennedy.
︎︎︎ Project Management
︎︎︎ Design
︎︎︎ Production
︎︎︎ Design
︎︎︎ Production
︎︎︎ Creative Consultancy
︎︎︎ Budget management
︎︎︎ Budget management
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD