For the launch of the latest TB Monogram and as part of a global campaign, Burberry took over the roof top of the Good Time Hotel and turned it into a maximalist TB poolside lounge.

The Good Time Hotel is the latest hospitality venture by Pharrell Williams and Dave Grutman, an exciting and dynamic space in Miami South Beach, built to host and cultivate a likeminded community of curious and culturally spirited people.

The Burberry takeover was planned just in time for Rolling Loud festival Miami, which saw an influx of next-gen music enthusiasts for a long weekend of activations.

The project was managed and produced by Kennedy.