CALVIN KLEIN 

Kennedy partnered with Calvin Klein to launch a new fragrance, Obsessed, a reprisal by creative director Raf Simons of the cult 1985 fragrance Obsession. The event was hosted by esteemed photographer Mario Sorrenti and supermodel Kate Moss, in London in 2017.

The evening took the form of a journey into the Obsessed universe, re-contextualising a series of photographs the image-maker made of his then-girlfriend, a 17-year-old Kate on the cusp of stratospheric fame, in a now famous 1993 photoshoot. Analogue and digital installations bearing the resulting intimate black-and-white snapshots were staged around Spencer House, a grand period mansion, to create authentic engagement with the attending audience.

Kennedy creatively directed, project managed, programmed and produced the event. Over the course of the evening, the #CKObsessed hashtag yielded 165 posts and 343,000 likes on Instagram.

︎︎︎ Project management
︎︎︎ Creative direction
︎︎︎ Experience format
︎︎︎ Venue search
︎︎︎ Design

︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B Consultancy
︎︎︎ Budget management