CALVIN KLEIN
JUNE 2019

AOYAMA HACHI TAKEOVER



To authentically connect the brand with Tokyo’s fashion and music communities, Calvin Klein threw an underground dance party in Aoyama, the day prior to Fuji Rock’s opening.


The widely respected clubs Hachi, Oath and Aoyama Tunnel were used in conjunction for the first time to create a three-room party for 150 guests that featured Nina Kraviz, Jamie XX, James Murphy, DJ Hito and more. 


The night was attended by Fuji Rock’s headline bands Queens of the stone age, the XX and Gorillaz.


︎︎︎ Creative direction
︎︎︎ Experience format
︎︎︎ Venue search
︎︎︎ Design

︎︎︎ Production
︎︎︎ Guest list consultancy
︎︎︎ Budget management