GUCCI
OCTOBER 2015
GUCCI, NO LONGER/NOT YET - SHANGHAI
In 2015, Kennedy collaborated with Gucci to conceptualise and execute No Longer/Not Yet, an immense, immersive insight into the eclectic mind of creative director Alessandro Michele, and an exploration of the question, “what is contemporary?” The exhibition was curated by Michele and Katie Grand, and took place at the Minsheng Art Museum in Shanghai.
An art-led experiential installation, Kennedy commissioned a tour de force of seminal international and Chinese artists to explore the theme, inspired by a quote from philosopher Giorgio Agamben. The exhibition featured newly commissioned works by leading international and Chinese artists, from Rachel Feinstein, Nigel Shafran and Glen Luchford to Cao Fei, Li Shurui and Jenny Holzer. The exhibition was designed by set designer Stefan Beckman, who conceptualised and designed the headline work, an elaborate and immersive optical illusion.
Kennedy acted as lead consultants on all aspects relating to the development and execution of the project, as well as the programme of launch events. Over 80,000 visited the exhibition over four weeks.
