For the launch of Gucci’s latest Éternité de Beauté foundation, Kennedy and Gucci created an all-day experiential Gucci Beauty music recording studio as a nod to their latest playful campaign at New York’s Bath House and Shanghai’s Lafayette Art & Design Centre.

In both New York and Shanghai, guests were invited to discover their beauty shade via a journey of multiple music-themed rooms, partake in masterclasses by celebrated make up artists (including Thomas De Kluyver) followed by a series of live music performances.