GUCCI
SEPTEMBER 2022

GUCCI FLORA - SHANGHAI



Spread across 4 days, the Gucci Dream Garden opens its doors to celebrate the launch of Gucci Flora Gorgeous Gardenia fragrance. Guests were invited to enjoy a series of immersive experiences presented through Gucci’s colourful and encapsulating lense.


Incorporating the creative vision of Alessandro Michele, with the brands eye catching and iconic floral pattern.




︎︎︎ Creative Direction
︎︎︎ Project Management
︎︎︎ Budget Management
︎︎︎ Experience Format
︎︎︎ Production