On 18 September, H&M debuted its A/W 2025 collections at H&M&180: The London Issue, a genre-defying event during London Fashion Week at 180 The Strand.

Hosting 700 guests, the show was part runway, part concert, and part living magazine. Set in the striking courtyard of the 180 complex, 70 models—including Romeo Beckham, Alex Consani, Paloma Elsesser, and Iris Law—moved amid monumental screens and a dynamic soundscape by 2ManyDJs and culminated in a live dual performance by British musical sensation Lola Young.

The day opened with panel talks and workshops curated by Katie Grand and the Perfect Magazine team, welcoming industry figures, students, and fashion enthusiasts. Chaired by Perfect’s Edward Buchanan, discussions explored fashion and creativity with panellists like Susie Lau, Amelia Gray, David Kappo, and Aidan Zamiri. Attendees also experienced a behind-the-scenes workshop led by legendary photographer Sølve Sundsbø. 

The evening concluded with an after-party featuring DJs Honey Dijon, Pxssy Palace, and Miss Jason, extending the celebration of style and sound.