H&M
SEPTEMBER 2024

H&M&LONDON



To mark the re-entering of H&M, the fashion brand launched their global event series with a party at the Copper Box Arena. The event series aims to release a new spirit of H&M, championing collaborators through music, fashion, arts and culture.

The evening unfolded as a three-act experience uniting 3,000 friends of H&M in a celebration of fashion, music and performance.





︎︎︎ACT 1

Entrance Installation by Weirdcore, original music composed by Caterina Barbieri.
Laser tunnel installation by Maximo Recio.
Main arena A/V content by Weirdcore and Maximo Recio, soundscaped by Benji B.

Dance piece, choreographed by Holly Blakey.




︎︎︎ACT 2

Live performance by Charli xcx.




︎︎︎ACT 3

DJ sets by Jamie xx and Sherelle.




F&B in collaboration with Crisp Pizza, Supernova and Bao.


︎︎︎ Experience Format
︎︎︎ Creative Direction
︎︎︎ Design
︎︎︎ Creative Management
︎︎︎ Production
︎︎︎ Project Management
︎︎︎ Budget Management
︎︎︎ Venue Consultancy