H&M
OCTOBER 2024

H&M&NEWYORK



H&M continued their global event series with an activation in their SoHo store location, later unfolding as a block party on Mercer Street. The day started with "The Talks" – a conversation surrounding individuality, music and fashion moderated by Venus X and “The Listening Room”, an immersive music experience where guests enjoyed DJ sets from Guillaume Berg, Dam Funk, Venus X and Heron Preston.



Later that day, guests exited the store onto Mercer Street for a street takeover with sets by Kaytranada, Channel Tres and Kitty Ca$h.



︎︎︎ Creative Direction
︎︎︎ Experience Format
︎︎︎ Creative Management
︎︎︎ Production
︎︎︎ Budget Management