H&M
NOVEMBER 2024
H&M&NEW YORK – TIMES SQUARE
To conclude the H&M& series, H&M took over Times Square with an hour-long screen takeover, featuring a surprise live performance from Charli xcx. Maximo Recio’s content kicked off at 6 p.m., building anticipation with the announcement that Charli would be performing in 30 minutes. Weirdcore added to the excitement with a countdown and immersive visuals leading up to her set.
Later that evening, VIP guests made their way to the iconic Hotel Chelsea for an exclusive afterparty, where DJ Pee .Wee (aka Anderson .Paak), Oscar Nñ, and k.tea kept the energy high with electrifying sets.
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︎︎︎ Concept
︎︎︎ Creative Direction
︎︎︎ Design
︎︎︎ Creative Direction
︎︎︎ Design
︎︎︎ Production
︎︎︎ Video Content
︎︎︎ Video Content
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD