JUST ONE EYE
FEBRUARY 2012
JUST ONE EYE LAUNCH - LOS ANGELES
![](https://freight.cargo.site/t/original/i/20253edc42d4001b782d65bc04f499f255240b16ea0b778fc13a30c821c5c505/JustoneEye_Main.jpg)
Kennedy was contracted to advise the online luxury concept store Just One Eye on its brand re-launch strategy and the opening of its physical retail space in Los Angeles.
![](https://freight.cargo.site/t/original/i/819f5595619f48de68c8b182886d7cb81269f1867e548e1a0d9031b77d71b548/Justoneyey_M_2.jpg)
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Iconic British graphic designer Peter Saville was appointed to re-design the brand identity. The E-commerce platform and website were re-developed into a new, fresher platform to coincide with the launch event.
![](https://freight.cargo.site/t/original/i/0eadc44174ab733bb703572b99fafa90c01ac338b210eee30af486394fde5809/Jjustoneeye_S_1-1.jpg)
![](https://freight.cargo.site/t/original/i/16123af11bac3586a399de4084afb9c99a64bdbe0515498fcfbd2c014ff106e9/Jjustoneeye_S_1.jpg)
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Product collaborations with world renowned artists including Damien Hirst, Ed Ruscha were secured to anchor the launch and create traction.
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︎︎︎ Brand identity / Graphic design
︎︎︎ Digital strategy
︎︎︎ Content production
︎︎︎ Digital strategy
︎︎︎ Content production
︎︎︎ Experience format
︎︎︎ Budget management
︎︎︎ Budget management
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD