Kennedy was contracted to advise the online luxury concept store Just One Eye on its brand re-launch strategy and the opening of its physical retail space in Los Angeles.

Iconic British graphic designer Peter Saville was appointed to re-design the brand identity. The E-commerce platform and website were re-developed into a new, fresher platform to coincide with the launch event.

Product collaborations with world renowned artists including Damien Hirst, Ed Ruscha were secured to anchor the launch and create traction.