LORO PIANA
OCTOBER 2020
LORO PIANA, AN ODYSSEY OF TOUCH - TOKYO
In 2020, luxury Italian house Loro Piana enlisted Kennedy to conceptualise and execute several artistic collaborations celebrating the power of tactility, natural landscapes and extraordinary artisanal craftsmanship.
To mark the launch of Loro Piana’s first ever flagship store, in Ginza, Tokyo, Kennedy commissioned London-based visual artist Weirdcore to create a triptych of experiential installations exploring its signature. Three rooms, each one enveloped in Loro Piana materials, unveiled three otherworldly experiences.
The background track was provided by Ryuichi Sakamoto, the esteemed Japanese musician and composer and co-founder of Yellow Magic Orchestra; while each individual work was set against a unique, multi-layered soundscape created by musician and producer John Gosling.
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