MIU MIU
DECEMBER 2012
THE MIU MIU CLUB - LONDON
The Miu Miu Club London, held in December 2012, marked the advent of a new type of brand experience: protracted, ephemeral and placing women and femininity at the core of its proposition.
As a temporary members club for women and their friends, the Miu Miu Club took London by storm with a four-day residency in the historic grade-I listed Cafe Royal.
The Club offered its members an alluring list of customised services, from award-winning dining, sumptuous lounges and a great party, to screenings, symposia, exclusive retail drops, special collaborations and fashion installations.
A roll-call of formidable guests curated and presented all aspects of the Club, including Vivienne Westwood, Margot Henderson, April Broomfield, Roisin Murphy, Mimi Xu, Nancy Wang, Penny Martin and others.
︎︎︎ Project management
︎︎︎ Creative direction
︎︎︎ Experience format
︎︎︎ Venue search
︎︎︎ Design
︎︎︎ Creative direction
︎︎︎ Experience format
︎︎︎ Venue search
︎︎︎ Design
︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B Consultancy
︎︎︎ Budget management
︎︎︎ Programming
︎︎︎ F&B Consultancy
︎︎︎ Budget management