MIU MIU
JULY 2015

THE MIU MIU CLUB - PARIS



The second iteration of the Miu Miu Club – a peripatetic concept, executed in spectacular venues around the world with a different theme each time – provided the context for the brand’s Cruise 2016 show in Paris, and launched its debut fragrance, Miu Miu Eau de Parfum.



Inspired by underground dance club culture and design, Miu Miu inverted the typical sequence of events by staging a runway show in the middle of a packed dance floor, surrounded by guests.



A stellar line-up of DJs, including Circoloco’s headliner Seth Troxler, Craig Richards of London’s Fabric and Cassy from Berlin’s Panorama Bar 01 established the authenticity of the event.


︎︎︎ Creative direction
︎︎︎ Experience format
︎︎︎ Design
︎︎︎ Production
︎︎︎ Programming
︎︎︎ Guest list consultancy