MIU MIU
JULY 2015
THE MIU MIU CLUB - PARIS
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The second iteration of the Miu Miu Club – a peripatetic concept, executed in spectacular venues around the world with a different theme each time – provided the context for the brand’s Cruise 2016 show in Paris, and launched its debut fragrance, Miu Miu Eau de Parfum.
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Inspired by underground dance club culture and design, Miu Miu inverted the typical sequence of events by staging a runway show in the middle of a packed dance floor, surrounded by guests.
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A stellar line-up of DJs, including Circoloco’s headliner Seth Troxler, Craig Richards of London’s Fabric and Cassy from Berlin’s Panorama Bar 01 established the authenticity of the event.
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︎︎︎ Production
︎︎︎ Programming
︎︎︎ Guest list consultancy
︎︎︎ Programming
︎︎︎ Guest list consultancy
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD