MIU MIU
JUNE 2019
MIU MIU, JOCKEY CLUB - PARIS
Working in close collaboration with Kennedy, Miu Miu has developed a reputation for staging its elaborate Resort shows in extraordinary and often unused locations. In 2019, this setting was the Hippodrome d’Auteuil, a 33-hectare race course in west Paris, established almost 150 years ago.
The event embraced the full language of an equestrian spectacle, from a horse parade, a hurdle race and a presentation of winners on the track to a traditional bookies’ stand, where visitors were invited to place bets throughout the event. The fashion show itself took place on a remodelled grandstand, with the race track forming a dramatic backdrop to the Resort 2019 collection.
The experience concluded with an informal dinner and a party for 600 guests in the Salon des Balances, a 1970s space with elegant interiors. From discovering the venue and creatively directing the event, to designing, project-managing and formatting the experience, Kennedy was involved throughout the project and its execution.
︎︎︎ Creative direction
︎︎︎ Project management
︎︎︎ Venue search
︎︎︎ Experience format
︎︎︎ Project management
︎︎︎ Venue search
︎︎︎ Experience format
︎︎︎ Design
︎︎︎ Programming
︎︎︎ F&B consultancy
︎︎︎ Budget management
︎︎︎ Programming
︎︎︎ F&B consultancy
︎︎︎ Budget management