OFF-WHITE
SEPTEMBER 2026

OFF-WHITE 10X10: “IMAGINARY PALACE” - MILAN



10x10: Icons Reimagined invites ten global creatives to reinterpret ten of Off-White™’s most recognisable archive icons, treating each as a canvas for new ideas, perspectives and cultural references. Running from May 2026 to April 2027, the project unfolds through a global series of events and exclusive product releases.




“IMAGINARY PALACE” marked the project’s Milan chapter: a two-day immersive exhibition at Off-White™’s Via Orobia 13 home. Across ten individual rooms, each final design was presented alongside the materials, references and environments that informed it, while talks, workshops and music extended the experience into a meeting point for fashion, culture and community.


︎︎︎“EYEWEAR” by Renell Medrano 
︎︎︎“SNEAKERS” by Scott Mescudi

︎︎︎“T-SHIRTS” by Ava Nirui


︎︎︎“DENIM” by Guillermo Andrade 

︎︎︎“WOMENSWEAR” by Veneda Carter


︎︎︎“HOODIES” by Yuta Hosokawa

︎︎︎“FINE PRINT” by BAFIC


︎︎︎“BAGS” by Raul Lopez

︎︎︎“VARSITY” by Stéphane Ashpool

︎︎︎ “OBJECTS” by A$AP NAST

︎︎︎ Production
︎︎︎ Creative Management
︎︎︎ Collaboration Management
︎︎︎ Experience Format
︎︎︎ Budget Management




10 - 14 Lonsdale Road

London

NW6 6RD