PRADA
DECEMBER 2017
PRADA, DOUBLE CLUB - MIAMI
In December 2017, a decade after its inception, Fondazione Prada and Carsten Höller revisited the concept of the Double Club during Miami Art Basel. This second iteration coincided with the opening of a new Prada concept store in the Design District.
The exploration of bipolarity which is at the heart of the Double Club experience took the form of a three-night pop-up, executed with painstaking attention to detail, both aesthetically and experientially.
Inside, visitors experienced an entirely monochromatic club with a Western contemporary electronica bias. Outside saw a hyper-polychromatic, psychedelic visual experience, and a multicultural Miami-centric line-up. The event was highly acclaimed, and 6,000 guests attended over the course of three nights.
︎︎︎ Creative direction
︎︎︎ Curation
︎︎︎ Collaboration management
︎︎︎ Project management
︎︎︎ Venue search
︎︎︎ Experience format
︎︎︎ Brand identity / Graphic design
︎︎︎ Curation
︎︎︎ Collaboration management
︎︎︎ Project management
︎︎︎ Venue search
︎︎︎ Experience format
︎︎︎ Brand identity / Graphic design
︎︎︎ Design
︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B consultancy
︎︎︎ Guest list consultancy
︎︎︎ PR & Promotion
︎︎︎ Budget management
︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B consultancy
︎︎︎ Guest list consultancy
︎︎︎ PR & Promotion
︎︎︎ Budget management