PRADA
DECEMBER 2017
PRADA, DOUBLE CLUB - MIAMI
In December 2017, a decade after its inception, Fondazione Prada and Carsten Höller revisited the concept of the Double Club during Miami Art Basel. This second iteration coincided with the opening of a new Prada concept store in the Design District.
![](https://freight.cargo.site/t/original/i/c4ad3b2f9026e4a1e3cff73725d27e996e196afb0eb9e3ec5c191e52bc48c2dc/5a51b17a24eae086645730.jpg)
![](https://freight.cargo.site/t/original/i/9a22661a99f924b74533f8f443cb8feb273ff13bf43b77e000e08cdbc5ff56b6/5a51b15bbf549810557993.jpg)
The exploration of bipolarity which is at the heart of the Double Club experience took the form of a three-night pop-up, executed with painstaking attention to detail, both aesthetically and experientially.
![](https://freight.cargo.site/t/original/i/d16734611485fc12210eeb1c269d7dc702f1d092facdebd34d15ac8ca9a7428d/PradaDCM_SL.jpg)
![](https://freight.cargo.site/t/original/i/dd47d7e2d766ae71e19a0928f1c10267df469efb4f7c700ccf4720078c742cbc/Prada_DCM_SM2.jpg)
![](https://freight.cargo.site/t/original/i/330a28a367fc576a8c9e1bffae72678f37cf4f6176bd24ab6880f7e06f547b21/PradaDoubleclubmiami_M_1.jpg)
Inside, visitors experienced an entirely monochromatic club with a Western contemporary electronica bias. Outside saw a hyper-polychromatic, psychedelic visual experience, and a multicultural Miami-centric line-up. The event was highly acclaimed, and 6,000 guests attended over the course of three nights.
![](https://freight.cargo.site/t/original/i/3ae061d2c8ed2054c766e2a4069bb14b0be315f24356cc1f1d83182a1744ac22/doubleclubmiami_ML_1.jpg)
![](https://freight.cargo.site/t/original/i/cdf7e6ebd30582b76541bf9b9748be3fdaf83989ff1a9ffd379b0f4f0a252fbb/doubleclubmiami_ML_2.jpg)
![](https://freight.cargo.site/t/original/i/567950d08a83f6482bf1f64bb364b92620ca34e4c27a6baa073caa4a5582cbd2/Pradadoubleclubmiami_S_1.jpg)
![](https://freight.cargo.site/t/original/i/f46e643930a392fbd49eb55df8fa85859dd54f7a8a24c04a8396383097d13594/Pradadoubleclubmiami_M_2-1.jpg)
![](https://freight.cargo.site/t/original/i/73b550627ee880f5b6e2438c95efda0f5a33c4deb49dc7309f7be5af9d352a22/Pradadoubleclubmiami_S_3.jpg)
![](https://freight.cargo.site/t/original/i/ab9deaf489b05a5422f27be87c62baa791583ac2625b7d08794a686db739afe0/Pradadoubleclub_S_1A.jpg)
︎︎︎ Creative direction
︎︎︎ Curation
︎︎︎ Collaboration management
︎︎︎ Project management
︎︎︎ Venue search
︎︎︎ Experience format
︎︎︎ Brand identity / Graphic design
︎︎︎ Curation
︎︎︎ Collaboration management
︎︎︎ Project management
︎︎︎ Venue search
︎︎︎ Experience format
︎︎︎ Brand identity / Graphic design
︎︎︎ Design
︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B consultancy
︎︎︎ Guest list consultancy
︎︎︎ PR & Promotion
︎︎︎ Budget management
︎︎︎ Production
︎︎︎ Programming
︎︎︎ F&B consultancy
︎︎︎ Guest list consultancy
︎︎︎ PR & Promotion
︎︎︎ Budget management
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD