FONDAZIONE PRADA
 2018

 I WANT TO LIKE YOU BUT I FIND IT DIFFICULT - MILAN



A series of experiential music events which took place at Milan’s Fondazione Prada, curated by influential British artist and underground DJ Craig Richards. Conceived, programmed and executed in collaboration with Kennedy, it was the first dedicated music project to take place at Milan’s Fondazione Prada in its 25-year history.


The series juxtaposed genres from Ethio-Jazz and percussive ambient to techno and experimental electronic, in order to challenge, confront and intrigue the audience. The event took place over several stages and spaces throughout the Fondazione compound, attracting more than 2,000 people each time. It first took place in Milan in 2018, with a total of six iterations over two years, and an additional iteration in Shanghai.



Over the years, I WANT TO LIKE YOU included performances from the likes of Ricardo Villalobos, Mulatu Astatke, Midori Takada, Nicolas Lutz, E/Tape, Monolake Live Surround, Burnt Friedman, Joy Orbison and Baby Vulture, Maarja Nuut & Ruum, Pole, Biosphere, Andrea Belfi, object blue, Floating Points and Colleen.




︎︎︎Curation

︎︎︎Programming
︎︎︎Design
︎︎︎Creative direction
︎︎︎Collaboration management

︎︎︎ Programming
︎︎︎ Design
︎︎︎ Production
︎︎︎ PR / Promotion


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