PRADA
JUNE 2019

MENSWEAR SPRING SUMMER 2020 - SHANGHAI



For the first time in its history, Prada moved its official Milan Fashion Week Men’s show to Shanghai for a large scale multi-dimensional event staged at the Minsheng Wharf on Shanghai’s West bund.


The experience included a fashion show for 800 followed by an immersive dining and lounge experience composed of original projection content by United Visual Artists and a series of six performance interludes curated by Kennedy.


The last episode of the evening included the reveal of a high specification nightclub for 1,000 new guests with live performance by Francesco Tristano and DJ sets by Craig Richards and Ben UFO.