PRADA
OCTOBER 2025

PRADA MODE - LONDON



Prada Mode London, in collaboration with Elmgreen & Dragset, centered on ‘The Audience’—an immersive installation interrogating spectatorship in an era of image saturation and digital hyper-connectivity. Set within the architectural backdrop of King’s Cross Town Hall during Frieze, the program reimagined how people gather, watch, and respond.



Experimental environments were activated throughout by talks, performances, and DJ sets, with participants moving fluidly between gallery and screening spaces. Prada Mode London offered a communal, multi-sensory construct that explored the nuances of attention, participation, and cultural exchange in the contemporary moment.




︎︎︎ Production
︎︎︎ Venue Search
︎︎︎ F&B Consultancy
︎︎︎ Creative Management
︎︎︎ Experiential Consultancy