PRADA
DECEMBER 2023

PRADASPHERE II OPENING – SHANGHAI



To mark the opening of Pradasphere II, Prada transformed the iconic Hengshan Cinema, a cherished relic dating back to 1952 and symbol of Shanghai’s cinematic revival post-New China.

For one night only, the sloping cinema hall was levelled to create an informal dining space and wrapped with 360° projections crafted by visual artist Maximo Recio. The night was orchestrated with captivating music curated by long-time Prada collaborator Clara 3000.





︎︎︎ Creative Direction
︎︎︎ Production
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Venue Consultancy
︎︎︎ Site Customisation
︎︎︎ Design
︎︎︎ Artist Management