PRADA
DECEMBER 2023
PRADASPHERE II OPENING – SHANGHAI
To mark the opening of Pradasphere II, Prada transformed the iconic Hengshan Cinema, a cherished relic dating back to 1952 and symbol of Shanghai’s cinematic revival post-New China.
For one night only, the sloping cinema hall was levelled to create an informal dining space and wrapped with 360° projections crafted by visual artist Maximo Recio. The night was orchestrated with captivating music curated by long-time Prada collaborator Clara 3000.
︎︎︎ Creative Direction
︎︎︎ Production
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Production
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Venue Consultancy
︎︎︎ Site Customisation
︎︎︎ Design
︎︎︎ Artist Management
︎︎︎ Site Customisation
︎︎︎ Design
︎︎︎ Artist Management
10 - 14 Lonsdale Road
London
NW6 6RD
London
NW6 6RD