ZEGNA
JANUARY 2024

ZEGNA AW24 – MILAN



Oasi cashmere flakes fell from the sky forming a striking centerpiece on Zegna's FW24 runway at Milan's Allianz Mico. The radiant mound, adorned in the iconic vicuna hue, paid tribute to the breathtaking landscapes and founding values synonymous with Oasi Zegna’s natural territory.


James Blake, a close friend of the Fashion House, collaborated with the Creative Director, Alessandro Sartori, to curate a captivating soundtrack.




Later that evening, guests returned to the show space for a dinner celebration wrapped around the cashmere centrepiece, accompanied by an intimate live concert by James Blake. Guests included Michael Fassbender, Mads Mikkelsen and Sampha.



︎︎︎ Production
︎︎︎ Budget Management
︎︎︎ Site Construction
︎︎︎ Project Management
︎︎︎ F&B Consultancy