Zegna staged their landmark Spring/Summer 2026 fashion show at the Dubai Opera, transforming the venue into a serene desert-meets-Italian villa setting inspired by Oasi Zegna. With sand-strewn floors, native ghaf trees, and ambient birdsong recorded in the Italian Alps, the space offered an immersive nod to nature. The show featured relaxed, sun-washed silhouettes designed for desert days and city nights, and opened with a captivating performance by James Blake. After the final look, the runway seamlessly evolved into a celebratory party.

Guests were then invited to the exclusive, invitation-only “Villa Zegna” pop-up, featuring limited-edition ready-to-buy pieces, exclusive fragrance previews, and bespoke tailoring experiences.

This week-long activation marked Zegna’s first fashion show outside Italy and welcomed over 600 attendees, highlighting both the brand’s quiet luxury ethos and Dubai’s growing influence in global fashion.