ZEGNA
APRIL 2024

ZEGNA, ‘BORN IN OASI ZEGNA’ LAUNCH - MILAN




In celebration of Milan Design Week and the launch of Zegna’s book, ‘Born In Oasi Zegna’, the brands iconic Via Savona Headquarters were transformed into an immersive exhibit — showcasing Zegna’s unique heritage through imaginative spaces.



Kennedy invited visual artist Maximo Recio to craft a captivating multi-channel installation. Unraveling layers of the book's narrative, “Oasi” presents a deconstructed tapestry of immersive video and spatial sound, offering viewers a unique journey into Zegna's connection with nature, humanity, and technology, where storytelling and artistic expression converge.






To commemorate the exhibition opening, guests were invited into the space for a cocktail reception and dinner.




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