ZEGNA
ARPIL 2024

ZEGNA, ‘BORN IN OASI ZEGNA’ LAUNCH - MILAN




In celebration of Milan Design Week and the launch of Zegna’s book, ‘Born In Oasi Zegna’, the brands iconic Via Savona Headquarters were transformed into an immersive exhibit — showcasing Zegna’s unique heritage through imaginative spaces.



Kennedy invited visual artist Maximo Recio to craft a captivating multi-channel installation. Unraveling layers of the book's narrative, “Oasi” presents a deconstructed tapestry of immersive video and spatial sound, offering viewers a unique journey into Zegna's connection with nature, humanity, and technology, where storytelling and artistic expression converge.






To commemorate the exhibition opening, guests were invited into the space for a cocktail reception and dinner.




︎︎︎ Production
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Creative Management
︎︎︎ Design Consultancy
︎︎︎ Site Customisation
︎︎︎ Collaboration Management

10 - 14 Lonsdale Road
London
NW6 6RD

Terms and Conditions
Private Policy
Cookies Policy