ZEGNA
ARPIL 2024
ZEGNA, ‘BORN IN OASI ZEGNA’ LAUNCH - MILAN
In celebration of Milan Design Week and the launch of Zegna’s book, ‘Born In Oasi Zegna’, the brands iconic Via Savona Headquarters were transformed into an immersive exhibit — showcasing Zegna’s unique heritage through imaginative spaces.
Kennedy invited visual artist Maximo Recio to craft a captivating multi-channel installation. Unraveling layers of the book's narrative, “Oasi” presents a deconstructed tapestry of immersive video and spatial sound, offering viewers a unique journey into Zegna's connection with nature, humanity, and technology, where storytelling and artistic expression converge.
To commemorate the exhibition opening, guests were invited into the space for a cocktail reception and dinner.
︎︎︎ Production
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Creative Management
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Creative Management
︎︎︎ Design Consultancy
︎︎︎ Site Customisation
︎︎︎ Collaboration Management
︎︎︎ Site Customisation
︎︎︎ Collaboration Management