ZEGNA
SEPTEMBER 2024

VILLA ZEGNA – NEW YORK



Villa Zegna's second iteration, showcased at Salon 94 on New York’s Upper East Side, offers an immersive experience that connects visitors to Oasi Zegna, the Italian Alpine home of founder Ermenegildo Zegna.



Originally launched in Shanghai to celebrate the brand’s linen, this global concept adapts to different markets, revealing unique chapters of Zegna’s heritage. The New York installation honors Ermenegildo’s 1938 visit, displaying his original luggage and recreating his gala dinner with American tailors. Visitors encounter elements from his Italian office, earthy scents from moss sourced from Oasi Zegna, and a design that blends Zegna's Italian roots with its evolving New York story.




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