MAY 2024


On May 23rd, ZEGNA launched VILLA ZEGNA in Shanghai, inspired by its founder Ermenegildo Zegna’s home at Oasi Zegna. This event offered guests a multi-sensory exploration of the ZEGNA world, reflecting the brand’s new approach to connecting with customers through emotional experiences. The week-long initiative showcased ZEGNA’s vision, including the planting of over half a million trees and the construction of a panoramic road in the 1930s.

VILLA ZEGNA spanned three floors, linking the founder’s vision, the brand’s history, and ZEGNA’s renowned fabrics. The top floor was transformed into a private lounge for personalized shopping sessions featuring exclusive products. Additionally, a ZEGNA Caffè pop-up provided moments of relaxation, featuring the brand’s heritage logo.

Throughout the week, ZEGNA hosted exclusive dinners with global ambassadors like Mads Mikkelsen and Wu Lei to celebrate VILLA ZEGNA and the new Oasi Lino SS24 campaign.

︎︎︎ Production
︎︎︎ Experience Format
︎︎︎ Budget Management
︎︎︎ Creative Management
︎︎︎ Design Consultancy
︎︎︎ Site Customisation
︎︎︎ Collaboration Management

10 - 14 Lonsdale Road